The year 2021 has been a fun ride. The digital marketing industry is dynamic and always changing. From the start till the end, a lot of marketing trends shifted, along with various SEO tactics.
As 2021 comes to an end, here is a round-up of some digital marketing statistics, ranging from email marketing to SEO.
Email Marketing
Email marketing has proved to be one of the cheapest and most effective strategy of digital marketing globally. Stats have shown that email marketing gets an average return of $42 for every $1 spent, hence making it a good and cheap option for digital marketing. In 2018, 281 billion emails were received every day and it is predicted that is figure may reach to 347 billion by 2022.
Content Marketing
Content marketing has also played a major role for businesses. Facts have shown that personalization of the content leads to growth. Authentic and original content builds trust of customers in the brand. Stats show that 65% people do not trust ads, in fact they trust others’ opinions or pieces of content.
Social Media Marketing
Social media has been taking dominating since a while and with COVID-19 pandemic, its fame sky-rocketed. In 2021, there were over 4.48 billion people worldwide using social media. 2020 starts showed that Facebook was the main platform that was used for social media, simply because of its vast reach, along with Instagram and Twitter. Facts show that social media influences customers on the way they shop or gather opinions.
SEO
Experts have said that technical SEO and content development have always been the priority for SEO. 93% of all online transactions begin with a search engine. Stats show that SEO is 70% more effective at driving sales than PPC, which is 30%. 67% of all clicks in Google go to one of the first five results on the page, which means with the correct SEO techniques, your website can become one of them. 72% of marketers consider high-quality content creation as the most efficient SEO tactic with the ability to drive traffic to a blog by up to 2,000%!
eCommerce
eCommerce is another platform that is growing with a rapid speed, especially after COVID. Over half of all online purchases are now done via mobile devices, which means mobile marketing is on the rise too. Hence marketers should ensure that their website are mobile-friendly, which also helps in SEO.
With these stats, it is helpful for digital marketers to reevaluate their current marketing efforts and implement their strategies accordingly for the future. Here’s to hoping 2022 brings in more happiness and success. Happy New Year 2022 from us!