SEO is constantly changing, and businesses are trying to stay on top of the latest trends to ensure their content strategies are effective. As Google continually updates its algorithm, you must ensure that your SEO strategy stays fresh.
To help you stay on top of the latest evolutions in SEO, here are some SEO trends that will have a bigger impact in 2022.
Content
Focusing heavily on content should be your priority for 2021 and 2022. If you’re looking to take SEO seriously, then you should not forget that the quality of your content is still the key. Creating amazing content will help differentiate you from your competitors. Do not forget to frame your content with proper headings, sub-headings and spaces.
Artificial Intelligence
As AI continues to impact how people engage with material online, Artificial Intelligence is sure to play a larger role next year as it is expected to become one of the most important ranking elements for Google’s search engine results pages (SERPs).
It is being increasingly used in areas such as marketing, customer service and sales. AI provides customers with a more tailored shopping experience and smarter recommendations.
Mobile Friendliness
As more people prioritize the mobile version of a website over the desktop version, it is more important than ever to optimize your content for mobile devices. You need to ensure that your content is optimized for them as it is estimated that by 2025 more than 70% will only use mobile devices to access the internet.
Also, Google search prefers mobile websites first, so if you do not have a mobile-friendly website then get started on it.
Voice Search
It is high time that your business keeps up with the evolving landscape of voice search. Voice search is expected to spike in 2022 due to its impressive accuracy and the fact that it is less time-consuming. Why type in your queries when you can just ask?
Voice search is compatible with most applications and products as more people turn towards it for shopping or any other query. However, voice search SEO is completely different and you need to optimize SEO. To do that, you will need to use long-tail keywords because people will usually speak full sentences instead of short phrases.
Google EAT
You must have come across Google underlining the importance of content quality. However, many are left bewildered by what Google considers as quality. Here is where the EAT concept comes in. EAT or Expertise, Authoritativeness, and Trustworthiness are variables used by Google to determine if a web page provides excellent content or not.
For this, you need to make sure that any assertions in your content are backed by facts and figures and you link credible sources. It is also crucial that you create buyer personas, which will help you better understand the kind of content your audience values.
Online shopping
As more people embrace it due to coronavirus pandemic and accessibility, you can expect online shopping to grow exponentially. Moreover, Google has implemented the ability to search using screenshots, one just has to post a screenshot in Google Photos, and they can see where to buy a product in the photo.
Video marketing
You may have noticed that video marketing has become popular with applications like TikTok and YouTube being at the centre stage. With more people transitioning to online shopping, it is inevitable that businesses start using video marketing to expand their reach.
You can make video a competent of your SEO strategy by focusing on making informative videos, or even Vlogs as consumers are more likely to get attracted to them. So if you have not already built an SEO plan that involves video content, then what are you waiting for?
With 2022 just around the corner, it’s time to start thinking about SEO trends to stay on top and be ready for what comes ahead!