Every year New York-based branding agency Tenet Partners analyses the data in the CoreBrand Index (CBI) to determine the Top 100 Most Powerful Brands based on high awareness and positive brand perception. Below are the results for 2019.
| RANK | BRAND | INDUSTRY |
| 1 | Coca-Cola | Beverages |
| 2 | Apple | Computers & Peripherals |
| 3 | Walt Disney | Hotel & Entertainment |
| 4 | Bayer | Chemicals |
| 5 | Microsoft | Hotel & Entertainment |
| 6 | PepsiCo | Beverages |
| 7 | Johnson & Johnson | Medical |
| 8 | Internet | |
| 9 | Hershey | Food |
| 10 | American Express | Financial |
| 11 | Internet | |
| 12 | IBM | Consulting |
| 13 | Visa | Financial |
| 14 | Mastercard | Financial |
| 15 | Kellogg’s | Food |
| 16 | General Mills | Food |
| 17 | Colgate-Palmolive | Household |
| 18 | Amazon | Internet |
| 19 | Campbell’s | Food |
| 20 | Internet | |
| 21 | BMW | Automotive |
| 22 | Harley-Davidson | Automotive |
| 23 | Yahoo | Internet |
| 24 | ExxonMobil | Petroleum Refining |
| 25 | eBay | Internet |
| 26 | McDonald’s | Restaurants |
| 27 | Hilton | Hotel |
| 28 | Morgan Stanley | Brokerage |
| 29 | Sony | Electronics |
| 30 | Nike | Athletic |
| 31 | General Electric | Electronics |
| 32 | Whirlpool | Home Appliances |
| 33 | Bank of America | Commercial Banks |
| 34 | Nestlé | Food |
| 35 | Revlon | Household Products |
| 36 | Estee Lauder | Household Products |
| 37 | Starbucks | Restaurant |
| 38 | Samsung | Semiconductors |
| 39 | Clorox | Household |
| 40 | Bristol-Myers Squibb | Pharmaceuticals |
| 41 | AT&T | Telecommunications |
| 42 | Barnes & Noble | Retailers |
| 43 | L’Oréal | Household Products |
| 44 | St. Jude Medical, Inc. | Medical Supplies |
| 45 | Toyota | Automotive |
| 46 | Dr. Pepper Snapple Group | Beverages |
| 47 | Avon | Household Products |
| 48 | Procter & Gamble | Household Products |
| 49 | Ford | Motor Vehicles |
| 50 | Volkswagen | Motor Vehicles |
| 51 | Mattel | Hotel & Entertainment |
| 52 | Michael Kors | Apparel |
| 53 | Honda | Automotive |
| 54 | J.M. Smucker | Food |
| 55 | FedEx | Transportation |
| 56 | Volvo | Motor Vehicles |
| 57 | Boeing | Aerospace |
| 58 | UPS | Transportation |
| 59 | Chevron | Chemicals |
| 60 | Netflix | Internet |
| 61 | Gap | Retailers |
| 62 | Sharp | Electronics |
| 63 | Walmart | Retailers |
| 64 | HP Inc. | Computers & Peripherals |
| 65 | Sunoco | Petroleum Refining |
| 66 | General Motors | Automotive |
| 67 | Target | Retailers |
| 68 | Capital One | Financial |
| 69 | Kodak | Photo |
| 70 | Walgreens | Pharmacy Serv. |
| 71 | Panasonic | Electronics |
| 72 | Goodyear | Rubber & Plastics |
| 73 | Intel | Semiconductors |
| 74 | Charles Schwab | Brokerage |
| 75 | Marriott | Hotel |
| 76 | American Airlines | Transportation |
| 77 | LG | Electronics |
| 78 | J.P. Morgan Chase | Commercial Banks |
| 79 | Home Depot | Retailers |
| 80 | Pfizer | Pharmaceuticals |
| 81 | Lowe’s | Retailers |
| 82 | Wendy’s | Hotel & Entertainment |
| 83 | T-Mobile | Telecommunications |
| 84 | JetBlue | Transportation |
| 85 | Verizon | Telecommunications |
| 86 | J.C. Penney | Semiconductors |
| 87 | La-Z-Boy | Furniture |
| 88 | Canon | Electronics |
| 89 | Sherwin-Williams | Chemicals |
| 90 | Bed Bath & Beyond | Retailers |
| 91 | Macy’s | Retailers |
| 92 | Hanesbrands | Apparel |
| 93 | Michelin | Rubber & Plastics |
| 94 | Kohl’s | Retailers |
| 95 | Heineken | Beverages |
| 96 | Yamaha | Motor Vehicles |
| 97 | Tyson Foods | Food |
| 98 | Adidas | Athletic Equipment |
| 99 | Kraft Heinz | Food |
| 100 | Wells Fargo | Commercial Banks |