These days, having mobile-friendly content is very significant. Giving your audience mobile-friendly content can help your brand achieve heights and stand out from its competitors.

Mobile-friendliness does not only mean resizing the webpage according to a mobile device. Creating mobile-friendly content to give an ideal experience requires more than just resizing. Here are some tips on how to create mobile-friendly content that can lead to conversions.

Strong Introductions

Since mobile phones are much smaller than desktops, they have less available space. Hence, when writing introductions, ensure that they are concise and contains only the vital information.

Paragraphs

Lengthy paragraphs are always difficult to grasp user attention, even on desktop. On mobile phones, with smaller screen these lengthy paragraphs become harder to get hooked to. Divide your content into multiple paragraphs and keep them short having approximately two to three sentences.

Summary/Highlights

Mobile users have short attention span. They prefer it more when they have access to crucial information right away. It is good to offer a quick summary or highlight pointers as key takeaways from the content.

Images and Videos

Making use of images and/or videos in your content is visually pleasing and attention-grabbing technique. The use of graphics as a separation between texts make the content easier to digest.

High Contrast Colors

Mobile screens have compressed space; hence it should be important that the content is easier to read. The font size should be appropriate and the use of high contrasting colors for aesthetics is appreciated and easier to read.

CTAs

The placement of CTAs is vital. Mobile users need the next action somewhere that is accessible and easier for them. Hence, it is important to strategically place the next CTA for more conversion opportunities. Front and center at the top of the website is ideal for CTA placement.

These are some general tips for generating mobile-friendly content that will also boost SEO, increase potential conversions and improve customer experience.