The most useful form of advertising is Pay-Per-Click (PPC). It authorizes advertisers to pay each time one of their ads is clicked. When done correctly, PPC can generate high-quality leads.

It’s not enough to have well-written content to have your PPC advertising noticed when people are scrolling through the newsfeed. Rather than a text, a visual depiction of something occupies a mental space. Here are some tips to pick images for affordable PPC ads.

Showcase Real Persons

Showing real people in your ad images can drive much engagement as pictures with human faces appeal to the audience, but avoid using unnecessarily where there is no purpose for the human face. You can sell the product by showcasing people using it or taglines with specific target audiences mentioned.

Avoid Using Stock Photos

If you want your ad post to appear genuine, avoid utilizing stock photographs as they appear phony and don’t contribute to a company’s aesthetic identity. Instead, you may utilize actual, high-resolution images, show behind-the-scenes photos of your personnel, keep your website beautiful, and engaging.

Image Size Is Everything

You must be certain of the size of your images and create them in the proper dimensions. If it’s too small, it’ll be difficult for mobile users to use, and if it’s too huge, it may be cut off on some devices. Here’s a helpful tip: Use PNG file photos because they keep their quality and keep your PPC costs down.

Keep Aligned Photo Message and Text

In order to influence an audience and to make sense, your image and text must match up. Those ads on Facebook and Instagram make no logic that doesn’t match their copy. Do not add too many words because a PPC ad is not a leaflet and make sure that all elements are interconnected and send a strong message to the audience.

Communicate Benefits Clearly

Because an image is worth a thousand words, your ad picture should provide a clear value proposition after the headline. Make sure your audience is persuaded, and for that, you’ll need to enumerate all of the key points and information, as well as explain why they should care about it.

Color Fusion Matters

First of all, think of the sentiments you want to associate with your brand/product. Make decisions on your product that draws the most consideration of the audience towards your brand. Use a maximum of three colors and the same colors across all PPC ds.

Your ultimate goal is to capture the audience’s attention, so use a clean-cut and consider the greatest picture of your brand/product for all of your social media PPC advertising. Keep these principles in mind as you brainstorm new ways to increase your PPC marketing campaigns on social media.