With growing world and growing needs, content is evolving. People now prefer what is known as ‘interactive content’. Here is a quick guide on interactive content and why is it now the favored type.
What is Interactive Content
Any type of content that requires users to interact or engage with itself is known as interactive content. It is a kind of two-way communication between the brand and the audience and also helps shape brand identity.
Why is Interactive Content Preferred
Interactive content has a lot of benefits that gives it supremacy above the rest of the types.
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Attracts and Engages Audience
Since the content is interactive, it automatically attracts user attention. The dynamic nature of such type of content urges audience to interact with the content, hence increasing user engagement.
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Lead Generation
Interactive content can generate better leads than the static ones. Interactive experiences allow users to have an enhancing experience, often leading to lead generation.
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Relationship Building
Interactive content not only improves brand awareness, but also builds trust and maintains a steady relationship with the users from the start till the end. The content can be customized according to their journey for more interaction and lead generations.
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SEO
The traditional SEO ways have also changed and now interactive content is more ideal for boosting SEO rankings for a brand and enhance brand visibility.
What are Interactive Content Types
Interactive content can be in various forms. Here are few types of interactive content that can be created for maximum user engagement.
- Quizzes
- Polls and Surveys
- Assessments
- Interactive infographics
- Interactive video
- 360-degree view videos
- Contests
People have now shifted from static, general content to a dynamic, interactive one. People like content that interests them, engages them, and interacts with them. Taking an approach for creating unique interactive content is now the way to go for improved brand identity, CTR and attraction rate.