In recent years, content has completely surpassed everything else. Content marketing is now an effective strategy to attract new people, generate more leads, and drive more conversions for the brand.

Content comes in many forms – blogs, videos, GIFs, animations, and what not. However, what’s evident in recent content form is the artificial intelligence inclusion. AI has been revolutionizing content since a while now. Here are some of the ways it is doing so.

Content Personalization

People prefer customized content, and AI can give precisely give them that. AI and machine learning has the ability to gather and analyze specific customer data to create content accordingly. This results in better engagement and lead generation.

Fresh Keywords

AI can produce accurate insights of the target audiences and hence generate fresh keywords and SEO-friendly topics accordingly. AI tools can measure keywords search, competition and other analytics to help the brand.

User-Generated Content

UGC by various content creators influence customer’s buying decisions more than brand content. AI can help look through various social media platforms to identify the brand mentions and gather feedback and reviews related to the brand/product. It can then collect quality UGC that can prove beneficial for the brand value.

Quality Customer Service

Chatbots were already there easing the customer service process, and with AI inclusion, the process has advanced more. AI integration helps chatbots in understanding customer queries and responding to them in a better way – similar to as humans would normally do. AI-assisted chatbots can help customers understand the product USP, build brand relationship and make conversions, among many other things.

The inclusion of AI in content is not only limited to these factors but involves more benefits such as improving performance of social media content, automate small content requirement, and a lot more. AI-assisted content creation is now surely the future of content marketing.