When improving our SEO, few things to look out for are the keywords and current trends. These can be really helpful in determining the topics on which content can be written on, and which words or phrases we can use to increase our visibility on web pages.

Though there are many tools for this, two basic and free tools can help – Google Trends and Quora.

Google Trends

Google Trends is an easy-to-use, free Google tool that provides data related to current trends while also providing insights on the popularity of particular search terms used on Google and YouTube.

It can improve SEO in various ways. It can provide targeted keywords, local search trends, non-competitive keywords, help find new keywords through trends, provide topics and content related to your website, and show related keywords for future content.

Google Trends also gives the option of filtering trends by country or region, choosing a time span, or comparing more than one search terms.

Quora

Quora is a very popular, user-friendly, social question-and-answer website, and it can help you generate long-tail keywords that are less competitive and helps you rank higher in search engines.

Quora can provide relevant questions on any topic that you want. It has multiple groups of different interests that house related questions. Quora is perfect for helping with long-tail keywords through a ‘Related Questions’ section that appears next to any question asked. Quora can even help find topics to write content on by looking at the questions people are asking.

Moreover, Quora can even help build word-of-mouth popularity for the site where you can inform others about it. Also, by participating in answering other’s questions by integrating keywords, it is likely for Google to rank the website higher.

The proper use of these tools can skyrocket your website’s search visibility, sales, and revenue generation. Determining and optimizing the perfect keyword can help you create content accordingly, ultimately helping with SEO.