Among the many different forms of marketing, one of the most effective ones of them is influencer marketing. Influencer marketing is basically a product endorsement on social media networks through an influencer. This type can not only increase reach of the brand, but can also lead to conversions, and gain traction from new platforms.

However, influencer marketing can be complex. This form is not about simply reaching out to the influencer with the most followers. Here are a few dos and don’ts to know before going forward with influencer marketing approach.

DO: Re-share and Re-purpose

Once the influencer has started collaborating, ensure to re-share the content on your social media platforms as well. You can even re-purpose the content created by using their content as an advertising content for yourself, if agreed.

DON’T: Be Vague

While reaching out to an influencer, don’t be vague on your brand, product and/or your needs. Be clear about everything and also tell them what you like about their content and why they are good for your brand. You can even point out a specific content that they created that admired you.

DO: Maintain Relationships

Building and maintaining relationships can be difficult. You may move on from one influencer to the other, but you might have to return to some specific influencers for different campaigns. This relationship building can result in the influencers being more authentic while talking about your brand and build awareness.

DON’T: Control Them

It’s important to remember not to be a control freak with an influencer. Though you are the one making the scripts and ideas, always allow them to contribute their ideas as well and let them decide the content scheduling because they know better when their audience will watch them the most.

DO: Be Active on Their Channels

Before reaching out to an influencer, try to engage with their content and their channel to show your support and make yourself be known to them. During the collaboration, be present on their channels and even try to keep it running after the collaboration.

DON’T: Be Shy About Your KPIs

Be upfront with the influencers regarding your KPIs. Tell them the kind of analytics you expect by the end of the campaign. State every single metric you would need from the analytics.

If done right, influencer marketing can prove to be very helpful for the brand and the products in multiple ways. With these basic dos and don’ts, you can build up a great influencer campaign that will driver positive results.