Advertising on social media can be a bit tricky. Every social media platform requires a different technique to make the campaign work, be it in any form – messaging, content type, imagery, tone, etc.

Content optimization for social media platforms is significant to attract your audience via that channel. Not everything that interests you can also interest your audience. Sometimes, you’d have to get out of your comfort levels to do something that can appeal your audience, but not to you.

Here are some times for content optimization for every social media platform.

Short Videos

Video content has proven itself really effective repeatedly. However, make sure to use short form video content as it has higher chances for being consumed and engaging people.

Interactive Content Types

Every social media channel these days offer interactive content types. This type of content is likely to generate more engagement from the viewers, improves rankings, and encourages interaction and brand loyalty. Shareable, interactive content can include polls, quizzes, interactive GIFs, Q&As, live streams, and more.

User-Generated Content (UGC)

People like light, humorous, or emotional content that can evoke reactions. This not only helps in attracting the audience, but also humanizes your brand. UGC like memes, photos, or videos created by other users draws popularity.

Hashtags

Since the past few years, the importance of hashtags has significantly grown. All the platforms tend to integrate hashtags so that your content can get more visibility. You can easily track, categorize and reach a greater audience through your hashtags.

Trends

Try to stay on top of all the recent developments and trends around you. Create content on those to engage and impress your audience, and stay relevant and easy to be noticed.

It is essential for marketers to optimize their content according to every social media platform in order to avoid getting unfollowed. Social media optimization helps guarantee that the resources are being used properly and generating positive results.